Information
Organization's Own Description:
Representing a more-than $300-billion market, the Electronic Retailing Association (ERA) is the only trade association that represents the global leaders of the direct-to-consumer marketplace—companies which use the power of direct response to sell goods and services on television, online and on radio. ERA’s members practice a sophisticated and accountable marketing methodology, leveraging video and audio to compel a direct and measurable response.
ERA works hard to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances direct response marketers’ ability to bring quality products and services to the consumer. In addition, the association strives to promote thought leadership and the sharing of knowledge to advance the direct response industry, as well as to facilitate relationships that help members to drive their businesses’ growth and profitability.
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