Advertising of Alcoholic Beverages: Should a Radio and TV Ban be Imposed? (CRS Report for Congress)
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| Release Date |
July 26, 1985 |
| Report Number |
IB85097 |
| Authors |
Bruce K. Mulock, Economics Division |
| Source Agency |
Congressional Research Service |
Summary:
Television advertising of beer and wine stands accused of contributing toproblems associated with alcoholism and alcohol abuse. In particular, it isalleged that the exposure of the Nation's youth during their formative yearsto thousands of commercials glamorizing drinking causes many, who otherwisewould choose to abstain, to drink. Further, it is claimed, this long-termexposure to such ads causes many to drink more -- in frequency and quantityconsumed -- than would otherwise be the case.Focusing on these allegations, an eclectic coalition of groups is lobbyingCongress to enact legislation that would either ban all broadcast advertising(radio, television; and cable) of alcoholic beverages or require broadcastersto provide equal time for public service announcements and"counteradvertising."Those who oppose a ban argue: no link has been established betweenadvertising and alcohol-related problems; advertisers in the alcoholicbeverage market merely compete for shares of that market; and, there shouldbe no restrictions imposed on truthful advertising of legal products.
