High-Value Product Exports: Good Potential Exists for More Trade With Taiwan, Malaysia, and Indonesia

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Report Type	Reports and Testimonies
Report Date	Nov. 19, 1993
Report No.	GGD-94-52
Subject	Agricultural industry Agricultural products Commodity marketing Exporting Foreign sales International economic relations International trade Sales promotion Tariffs Asia Australia Indonesia Malaysia New Zealand Taiwan USDA Market Promotion Program Agricultural programs

Summary:

East Asia holds great promise for importing greater amounts of high-value agricultural products from the United States. As incomes rise and urbanization proceeds in this region, the demand for easily prepared convenience food is likely to grow and consumption is expected to shift away from cheaper unprocessed commodities to high-value processed commodities. This report discusses (1) the potential for increased exports of U.S. agricultural high-value products to Taiwan, Malaysia, and Indonesia; (2) factors that may hinder the growth of such U.S. exports to these markets; (3) the market development activities needed to be competitive in these markets and the approaches taken by U.S. companies; and (4) any assistance needed from the U.S. government to enhance the competitiveness of U.S. businesses in these countries.

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High-Value Product Exports: Good Potential Exists for More Trade With Taiwan, Malaysia, and Indonesia