Information
Organization's Own Description:
Established in 2003, Tennis Channel is the only 24-hour, television-based multimedia destination dedicated to the professional sport and passionate lifestyle of tennis. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network houses every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to the US Open, Wimbledon, Roland Garros (French Open), Australian Open, Olympus US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by nine of the top 10 MSOs, Verizon FiOS TV, and has a national footprint via DIRECTV and DISH Network.
Tennis has long been one of the sports world's most-storied entities, yet its popularity continues to surge. Drawing in millions of new fans each year, the game has hosted an array of colorful personalities, from legends John McEnroe, Billie Jean King, Martina Navratilova, Jimmy Connors, Pete Sampras and Andre Agassi to new idols Roger Federer, Rafael Nadal, Maria Sharapova, James Blake, Andy Roddick, and Serena and Venus Williams. Tennis Channel taps into the phenomena of these high-octane personalities, threading tennis' ever-evolving place in pop culture with the explosive power of the sport on the court.
With live tournaments, one-on-one interviews, game analysis and skills instruction, Tennis Channel is also constantly on the move. The network goes beyond the courtside seats to give viewers an all-access tournament pass, with inside looks, behind-the-scenes coverage and a never-before-seen television perspective. And, Tennis Channel represents more than just tennis, canvassing the tours and trends of other racquet sports as well, including squash, badminton, racquetball, table tennis and paddle tennis.
Finally, as an advocate and cheerleader for the sport, Tennis Channel is the hub of "Tennis Nation," connecting a network of diverse fans across the country through the sport's players, athleticism, training and competition. In bringing the game's passionate adherents together, Tennis Channel recognizes that tennis is more than a competition: it is a lifestyle, an ever-unfolding story with compelling narratives, personal struggles, heroic journeys and epic rivalries.
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