Information
Organization's Own Description:
The Advertising CoalitionThe Advertising Coalition (TAC) is comprised of national trade associations whose members are advertisers, advertising agencies, broadcast companies, cable operators and program networks, and newspaper and magazine publishers. These companies and associations share a common objective — they oppose proposals in Congress or from the Executive branch of government to limit or restrict advertising content or volume, or to limit the ability of businesses to deduct the cost of advertising as an ordinary and necessary business expense.
The Congress and the Administration are about to address the greatest budget challenge the nation has faced in decades. In order to reduce annual federal deficits, they must find more than $1 trillion in revenue in addition to reducing spending in federal programs. For nearly 100 years business have been able to deduct their ordinary and necessary costs – including the cost of advertising. Now this long-accepted deduction may be at risk. Congress is debating proposals that would disallow as a deduction a substantial percentage of advertising costs. This would represent a direct tax on advertising, and the media and advertising industries are working to prevent its enactment.
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