Information
Organization's Own Description:
Athos is a steep, forested mountain in northeastern Greece that has been an icon of ingenuity since antiquity. The mountain itself, it was believed, was employed as a weapon by giants, the only beings on earth capable of not only putting up a fight against the gods, but also defeating them.
Today’s public space — a labyrinth of new and traditional media platforms and numerous constituencies — is complex and constantly evolving. Breaking through the noise to drive the narrative can be a daunting prospect, like yesterday’s notion of taking on the all-powerful who resided in the heavens.
Critically, the giants knew their adversaries well. They grasped the value of timing and had the right tools for achieving victory. In turn, they overcame great odds. They are our inspiration. Equipped with a robust understanding of the intersection of media, business, and politics, ATHOS helps clients traverse obstacles and capture opportunities.
Importantly, ATHOS maintains a honed sense of what appeals to media figures and drives news cycles. We deliver top-flight writing and messaging that seizes attention and dominates conversations. And we prize counterintuitive concepts, and facilitate the interactions between influencer networks that make ideas stick and, ultimately, go viral.
ATHOS breaks down seemingly-insurmountable messaging challenges into their individual parts. This requires vision, speed, passion, and imagination—as well as a dash of wit. ATHOS more than just points the way. We get our clients to the summit. That is where, together, we survey the terrain in its entirety and carry out winning campaigns.
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